
Land Trust Logo & Stationery
Northcentral Pennsylvania Conservancy
This Williamsport based land trust needed a redesigned logo that would Immediately connect NPC with public access, outdoor recreation, clean water, and the iconic forested land, winding creeks, and rolling hills of the region. I designed a bold new identity in a shape that captures this geography, while reminding of a diamond-shaped trail marker. A bridge stands for NPC’s mission of connecting outdoor enthusiasts with the land they love.

Client Success
I wasn't sure how we were going to create a logo that conveyed everything we do, but Matt did it. He really listened to us during the initial meeting when we discussed our work. He took what he heard and created a logo that elicited a "nailed it" when a draft was shown to a colleague. I think our logo will "last" for a number of years, but when we're ready for a re-fresh, we'll be reaching out to Matt.
—Renee' Carey, Northcentral Pennsylvania Conservancy

Logo Design
The bold, new logo conveys the iconic forested land, winding creeks, and mountainous topography of the region. A rough-hewn typeface gives the feeling of stability and backs NPC’s goal of existing in perpetuity to protect and perserve.